Frances Strickland
Business Specialist
Business is about learning how to make the right decisions that impact your future of your life not how to make sales. These reason you run a business is to use the profits effectively to grow and enjoy the rewards.


LET'S SOLVE YOUR CHALLENGES TOGETHER
Your vision, passion, and grit drive progress, create jobs, and build lasting legacies.
But even the most successful small businesses can face hurdles that make progress feel impossible.
Maybe you’re generating revenue but can’t seem to get ahead.
Or perhaps you’re overwhelmed by growth and unsure how to prioritize.
The Challange
Business solutions, no matter the size of your buisness, the solutions all fit into the same 3 essential areas.
How you run your business?
How you deal with your staff or customers.
How you market your business.
50% of business owners FAIL because of the way they THINK.Don't be a statistic of failure, learn how to grow and become wealthy in your business.

Not sure of your next steps?
LET'S SOLVE YOUR CHALLENGES TOGETHER
How to Turn High Revenue into High Profitability
Making money is one thing.
Keeping it is another entirely.
I've watched too many business owners celebrate hitting revenue milestones only to wonder why their personal bank accounts don't reflect that success.The gap between revenue and profitability isn't about working harder it's about working smarter with the money that's already flowing through your business.Here's how my most successful clients transform high revenue into actual wealth:1️⃣ They prioritize profit first, not last
Most businesses take what's left over as profit. Successful ones reverse this: they set aside profit BEFORE paying operating expenses.Start by immediately allocating 5-10% of all incoming revenue to a separate profit account before it hits your operating account.2️⃣ They analyze profit by service/product, not just overall
One client discovered 80% of their profits came from just 30% of their services. They shifted resources accordingly and boosted margins by 22%.Which of your offerings actually generates the most bottom-line profit?3️⃣ They create strategic payment structures
Requiring deposits, implementing milestone payments, and adjusting payment terms can transform your cash position without changing anything else in your business.4️⃣ They know when to say no
Every opportunity has a profit impact. The most profitable businesses decline work that doesn't meet their margin requirements, even when tempted by revenue.5️⃣ They measure what matters
Revenue vanity metrics feel good but profit metrics build wealth. Track gross profit margin, net profit per client, and profit per hour spent.Ready to transform your revenue into sustainable profitability?

You Need Partnerships
Not sure of your next steps?
Fortune 500 companies With extensive experience in billion-dollar conglomerates, we understand business.
Multi-functional
Leading people from the shop floor to C-suite executives, Operations to Commercial to HR
Short to Long Term
From tactical adjustments to strategic long-term vision and interventions.
Cross-cultural
Fran Strickland works with people from all corners (literally!) of the world.
About Fran Your Business Specialist.
WHY CHOOSE VEROLEAD™️?
You deserve world-class insights tailored to the unique challenges of your business.
There is the commitment to your success and prosperity whether it is a one-time program or multiple times over the years.
Helmed by Frances Strickland, a business leader focused in optimising human capital, Verolead was founded in 2020 with the objective to help leaders thrive in these turbulent times. Frances’ experiences in global organizations across Retail, Automotive, FMCG, Utilities and Glass Manufacturing has exposed her to varying degrees of leadership competency over the last 40 years.

From a small town in South Carolina to Lausanne, Switzerland, with several pitstops in between.
This has undoubtedly shaped her to be the leadership consultant she is today. American-born and raised, but with over a decade of life and professional experience in Switzerland, Frances is considerably aware of the role a person’s upbringing can play in their leadership abilities. This has empowered her to pave the way for a thriving and energizing office culture and work environment for all.
Let's Connect

Thank you
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